Simply White Bridal - By Appointment Only

I went here to find my dress and it was an amazing experience!! I was able to try on anything I wanted and as I found things I liked Amy helped find more that fit that style. I managed to find a dress that hit all my boxes for a great price and made me feel absolutely amazing. Definitely recommend

I had a good experience at the shop, Amy is very kind and easy going. She has a very good modest dress selection. Definitely recommend to visit Simply White Bridal!!

Simply White Bridal is a small business owned by my sister in law Amy. Her store offers modest, elegant, and affordable wedding dresses. Amy has a large selection of dresses for every budget. This should be every bride to be first place to shop for a dress.

I was in Edmonton looking for a wedding dress and I texted Simply White Bridal to see if I could book an appointment and she texted back saying I could come that same day. The dresses are gorgeous and the experience is amazing!! Bought my dress there the same day and I 100% recommend.

I got to watch my sweet cousin pick the dress of her dreams here! Amy the consultant did such an amazing job with giving the bride enough advice and enough personal space to make her choice with no pressure, just kindness and patience. It was truly an honour to be there!

Very personal and tailored experience! I found my dress fairly quickly with Amy's help. She had a huge variety of dress styles snd sizes while all still being modest. She had lots of different veils of all lengths and styles and also belts and other jewellery to match! I would recommend buying here to anyone wanting modest and beautiful.

We just loved photographing this stunning dress from Simply White Bridal! The details are gorgeous, and all of the accessories that Amy helped the bride pick out matched perfectly with the dress. We absolutely suggest checking her out!

I went to many bridal shops looking for a specific type of dress one that was modest yet elegant. I also emailed a bunch of bridal shops sending them a picture of what I was looking for to see if they had any similar. Many shops said I would just have to book an appointment and didn’t say whether or not they had anything similar. It was getting quite frustrating and the time was ticking that I needed my dress for. I emailed Amy at simply white and right away she sent me a few pictures of what she had. There were a couple I thought were pretty close. Then Amy suggested a FaceTime call since I was eight hours away to look over the dresses that way. I put the deposit on before I was able to make it there to see it in person and just hoped it would be the one. Amy was so friendly and professional and her space is very homey feeling and comfortable. In the end all I had to do to my dress was cut the sleeves off and trim the train down and turned it into exactly what I wanted! Amy I can’t thank you enough for your hospitality and taking the time to send multiple pics back and forth and FaceTiming me. I will tell everybody I know that’s getting married about you and simply white bridal!

Heidi was very kind to my family and I, she had a smaller selection of dresses but I found my perfect dress! I was very grateful for her hospitality, and the privacy. The best part was the selection of modest dresses, which was very important to us. Thank you Heidi!