PRAID

Keep up the excellent work!

We hired PRAID to announce the launch of our corporate retreat & event platform, Retreatify. Working with PRAID has been amazing! Because of Michael's hard work and supreme communication skills, we received a large business feature in The Globe and Mail's business section which helped take Retreatify to places that would've taken a lot longer to reach otherwise. We’ve also been on 680 News, Escapism, and Next Home, and had notable mentions on BlogTO and Global News. We continue to use PRAID as our preferred PR agency and would highly recommend them for any PR launches, announcements and media relations.

As the Recruitment Manager for Lush Fresh Handmade Cosmetics, every year our Manufacturing and Distribution department contracts PRAID to help market and promote our annual 12-week hiring campaign. PRAID combines media relations, street teams with brand ambassadors, and a poster service, to help spread the word about our weekly job fair events. PRAID secured a front-page story in our local newspaper, The Etobicoke Guardian, Toronto.com, and significant digital pieces on DailyHive. We’ve reached over 1-million audience impressions through traditional and digital media, and this has helped us tremendously with our recruitment efforts. We often consult with PRAID, as we determine the most cost-effective ways to allocate our budget for public outreach. As a result, using PRAID’s services has increased our traffic and overall brand awareness as being one of the top employers in Canada. PRAID is our #1 to-go external PR and marketing communications agency and we always look forward to working with them. If you’re looking for help in PR and marketing communications, I would recommend considering PRAID, as they always go above and beyond!

“We used PRAID for a new product launch back in December. PRAID worked with us to build a national media relations campaign aligned with the holidays, which resulted in brand exposure on radio, print and the web. We run a family business and have never done anything like this before, so the expertise was invaluable. PRAID wrote a press release, marketing materials, created a newsletter and reached out to bloggers and influencers who might be interested in featuring the product or doing giveaways. We did a couple of social media contests and had a Breakfast Television Host share our product organically on their social media. PRAID was able to demonstrate media engagements and provide excellent reporting. Overall, the guidance and support we received was very helpful and we recommend using them for launches, announcements, media giveaways, PR counsel and business brand marketing including social media. They continue to keep us in the loop with new ideas and align us with trends.”

We hired PRAID to be the head of media relations for our little startup immersive events company over a year ago. Since then, PRAID has helped us grow as we continue to hire them time and time again. They are a pleasure to work with, veterans at their craft, and have a particular eye for those in artistic fields.

I didn’t realize how much I needed a publicist until I found Michael/PRAID. Though my book was picked up by a big publisher, I quickly realized that much of the marketing would fall on my shoulders. I felt completely overwhelmed by the task of North American book launch and promo. Michael helped me strategize, prioritize and target. His personal network was vast and diverse. I was delighted to be a guest on CBC and CTV and interviewed for The Globe and Mail. Throughout my book launch Michael has offered creative approaches and trend insights that are invaluable for a new author. His commitment, genuine personality and honesty are a pleasure to work with. Thank you Michael for giving my book wings! - Tamara Jacobi, author of Wildpreneurs