Swoon Events

Alana was amazing to work with. She is a very positive person and is fun to be around, very organized, responsive and flexible. Alana was creative, worked with great vendors and really made our day extra special. We loved working with Alana and would recommend her!

I had the honour to work with Alana as a bridesmaid model for a Wedluxe editorial. As the co-producer, co-creative director, co-stylist and planner, she had an unmatched eye for details, which produced a magical sight along with experience. The shoot was a joy to be a part of. It is evident that she is at the top of the game when it comes to wedding planning. I highly recommend her!

Simply …best decision ever. We hired Alana for month-of services for our March 2020 wedding, two weeks before our wedding we had to cancel due to the pandemic. Alana was not only understanding and empathetic but became our coach and counsellor through navigating the entire mess – working with vendors, helping reschedule, and then reschedule again…she was our go-to as we tried to figure it all out.Over the 2+ years, we always knew she was there, and we checked in often, asked for advice, and kept each other in the loop on any developments in the industry, our plans, etc. The 4 weeks leading up to the event, Alana was organized and our advisor for finalizing any details and being the hub for our vendors. She listened to our vision on the décor, offered ideas and recommendations and brought it all to life on the big day.It was also important to us to have ease and flexibility to the day- we have two small kids and know that we can plan as much as possible, but anything can happen. Alana totally understood and was able to create a structured but relaxing and flexible day with the schedule and the large extended family. This not only made the day go smoothly and stress-free but because of this we were able to be present- with each other, our guests, and our kids and were able to enjoy the day without worry.Even after waiting an extra two years, our day was perfect- it was beautiful, we had fun, our guests continue to tell us what an amazing day it was, and Swoon was a big part of bringing it to life.We highly recommend Alana and Swoon events for any event planning. Thank you, Alana!

Where do I start! I was referred to Alana from a friend of mine because I knew I needed a wedding planner to help with my wedding on July 19th 2020. At the time, all was good and we were going to have 200 people. We met Alana, and she was personable, and easy to communicate with, responded quickly and answered any questions we had. We booked her for FULL PLANNING and thank god we did.March 2020 comes along and boom... COVID hit!I must say, thank god for Alana. We moved our date to October and she dealt with everyone. The entire time I was stressing, Alana was calm, collected and organized. She knew all the right vendors to speak to. Arranged all the virtual meetings- helped get my ideas across clearly, and went back and forth emailing the vendors so i could focus on work.I am more of a hands off person, and i fully trusted Alana to take over. She understood my vision, and helped this wedding come to life. Not only was she supportive during COVID when all things were uncertain - she kept me calm, and made me feel good about the wedding we were planning.We took the guest list down from 200 to 50 people. Decided to focus on making the room spectacular, and putting together all the pieces we still wanted like a band, comedian etc..Alana was amazing to work with and I would 100% recommend her to anyone. She does a fantastic job and my wedding was gorgeous. On the day, she was so helpful, got everything organized and the swoon events team were great!I will be using her again for all my planning....She is absolutely fantastic

We are so happy with every single detail of our wedding and none of it would have been possible without Alana from Swoon Events. Alana provided us with full planning service and took care of every single detail from start to finish. She recommended and communicated with the very best vendors and helped them to execute our dream wedding. Alana was always available whenever I had a question or just needed some advice. Having a planner throughout the year of planning was honestly the best decision I made for my entire wedding. We had everything we could have possibly imagined and it all went off without a hitch because of Alana, her creativity, and her talented team (shout out to Sara, Rachael and Alice!) Thank you thank you thank you! It would not have been possible without you!

We hired Swoon Events for the month of coordination for our wedding which finally happened in October 2021 after postponing from October 2020. I can honestly say that Alana was one of the best decisions and investments we made to ensure our wedding goes smoothly, runs on time, and alleviates the stress that comes with wedding planning! I had been on the search for a coordinator whose personality would click with mine and after speaking with several planners, Alana was the clear winner, first and foremost she was kind and genuine and made me feel so calm and comfortable! As an anxious bride, it was important to me to ensure that my planner cared about the details of the weddings as much as I did and Alana helped guide me through the process and her expert knowledge was extremely helpful in understanding timelines and events. Alana created a timeline for the day of the wedding and coordinated with all of the vendors leading up to the event which took off a lot of stress from me. She put me at ease and I’m so grateful for everything she has done leading up to and on our wedding day! Postponing the wedding was difficult but with Alana’s guidance and support we were able to see the bigger picture and in the end we had the wedding of our dreams. There are so many examples of times that Alana was right there when I had questions, or helping me get into my dress, or calmly and effectively putting out fires that can happen on the wedding day. Sarah also fantastic and ensured that the decor details from other vendors at the hall were executed as expected and carried out my vision for the room. Swoon events is an extremely professional, capable, sophisticated and passionate industry leader. If you are planning a wedding and thinking about hiring a planner, I encourage you to because you deserve a day nothing short of perfect. And if you do hire a planner, I encourage you to hire Swoon Events because I am so glad that I did, my wedding day was perfectly coordinated and executed and Alana was right there when I needed anything, from styling my invitation suite details, to helping the bridesmaids film a TikTok, to helping with calling out the shot lists, to ensuring the venue looked exquisite! Alana and her team were a pleasure to work with! 1,000,000/10 highly recommend!

Alana is well knowledgeable, experienced and personable to work with. It's always a pleasure working with her and The Swoon Team! I'd highly recommend Swoon Events for all your wedding and event planning needs.

As someone who has a lot of personal experience planning and organizing many large scale events, there is no one else I would trust more to manage my own weeding than Swoon Events.Planning a wedding is hard. Planning a wedding in the middle of a pandemic with over 500 guests is impossible. But Alana and her team made the entire process a seamless experience. Her expertise, calm demeanour and guidance allowed us to have the wedding of our dreams.

So much praise for Alana at Swoon Events! She was referred by a friend, but I knew it was meant to be as soon as we met! We clicked instantly and she quickly became my go-to for all things wedding. Alana was always on the ball - taking care of every detail, often before I even asked. My now-husband and I both work demanding jobs with long hours and there is absolutely no way we would have been able to plan our wedding without her. Alana is responsive, knowledgeable, well-connected in the industry, patient and truly just one of the most lovely people to be around, always smiling, positive and going the extra mile. Not only was Alana instrumental in helping us plan our BEST DAY EVER, but she also became part of the family. We love Alana and could not recommend her more!!!!

Swoon Events is by far the best planners out there! I was always the top priority and anything was made possible! Alana was my lead planner and without her my wedding would not have been was it was. She took care of everything! I was always thinking of 101 things and Alana was on top of all of them. She always checked in with me to make sure I was okay with decisions and ideas, and she reassured me every time we spoke and made the wedding planning process stress free and fun! Leading up to the wedding, I was feeling excited and not stressed at all, all thanks to Alana! Day of the wedding, Alana came in ready with smiles and a very calm, but excited demeanour. She made my wedding everything that I had hope and dreamed of. Alana, and Swoon Events, are DEFINITELY HIGHLY recommended. I couldn't have done it without them!