Amelia Lee Boutique

I don’t really understand this store. I mean I get what they are going for, love the concept of combining fashion, lifestyle and motherhood. They have a bit of everything but not enough of anything which would make me want to stop by to search for something. Honestly, local supplies are great I’m all for shopping local/ but every store within and in the proximity of the downtown core carries the exact same stuff, hires the same people to collaborates on something “unique”, differentiates themselves by the little oddities they sell which actually are also sold down the street, located in funky heritage buildings, which really are in not in areas easily accessible for moms or children, probably not in well cared for buildings, do not cater to tourists whatsoever despite being in the tourist hub, and are all in all crummy areas in the city, try something new! Of the non local brands carried- plenty and evey store probably on lojo carry them too. A piece or two atleast. There’s a reason this city is known as the place where fashion doesn’t exist.

Amazing store!

The over $200 purse I JUST bought from this store broke. It’s a large purse, I assumed it was strong enough to carry an iPhone, an iPhone charged me and small wallet and a key fob but I was wrong. The strap tore right off, my belongings went flying and now my phone is cracked and I can’t see the screen. I was told this bag was of good quality by the sales associate, she even said it was durable. I’m now out $200 and a less then a year old iPhone. Thanks !

Just such an amazing boutique.

This is the sweetest little shop ever. Infact, I spent my entire shopping morning here with my newborn and have never been so warmly welcomed in all my shopping experiences ( and I shop a lot) Margo is a an ANGEL! She was so so so patient while I ran back and forth to baby.. there’s so many cute things you could look and sniff for hours! I would have stayed the whole day with Margo, she was the best part about Amelia Lee !!!!

I was surprised to see the boutique had relocated from Johnson St but this new location is excellent. I found a lovely sweater and blouse that are excellent wardrobe staples.

A beautiful store with lots of gorgeous clothes and other unique, wonderful, lovely things within. Fabulous shop owner. I Highly recommend stopping in. I would say that this is likely the best store in downtown Victoria.